Social Media Strategy for Business

Social media is a crucial business tool, and powerful method of communication. This course will help you formulate the right strategy for your business to effectively market to your target audience.

This course is ideal for business owner who wish to harness the power of social media to increase their prospects.

These skills would also be useful for PAs, EAs, Office Managers, Marketing Assistants, Business Development Managers as well as others involved in PR, event management and promotion.

A basic knowledge of the internet and an awareness of social media would be an advantage.

What will I learn?

Module 1: What is social media and what are the benefits? Why use
social media? What worries you and excites you? Taking a strategic
approach.

Module 2: A review of how social media marketing fits in to current
marketing activities.

Module 3: The reasons for using social media. Identifying social
media audience groups. Understanding keywords.

Module 4: You will look at a range of social media channels including
blogs, newsletters, niche tools, LinkedIn, Twitter, facebook,
Pinterest, Instagram, Google+, videos, podcasts, images, forums,
social bookmarking, mobile and other content.

Module 5: You will think about what you are going to say on social
media – the content, choosing content or relationship marketing,
content ideas, creating a content plan, re-using content.

Module 6: Look at what resources are needed to carry out the social
media? A social media policy, the risks of social media and crisis
management.

Module 7: Measurement of social media activities to ensure a return
on investment.

Module 8: Creating a social media strategy. Best practice for social
media.

Course Duration

This course has 15 hours of learning activities that can be taken flexiblty to suit your schedule over a one month period.

Students benefit from the following:

Flexible self-paced study. Suited to learners who want complete control over their learning and will confidently use the learning resources to achieve their goals.

+ live Q&A coaching from 8am to 8pm daily

+ access to our local training centres for in-centre study

+ participation in our career coaching programmes

+ myPitman online learning resources

+ downloadable reference guides

+ participation in our student community and social learning groups

+ validation tests

+ certification

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