Launching Your Career in Marketing

Whether you're a recent graduate looking to explore your job options or someone looking for a career change, marketing can be an exciting and rewarding path. Here are a few answers to questions we commonly get asked about starting a career in marketing. These are valuable insights to help you take your first steps in this dynamic field.


How Do I Start a Career in Marketing?

Starting a career in marketing requires a well-planned approach:

  1. Self-assessment: Understand your strengths and interests within marketing, whether it's digital marketing, content creation, social media, or analytics.
  2. Education: While not always essential, some form of education in marketing or a related field can provide a strong foundation. Consider pursuing a marketing course or diploma.
  3. Gain practical experience: Look for internships, volunteer opportunities, or entry-level marketing positions to gain hands-on experience.
  4. Build a portfolio: Create a portfolio of your work to showcase your skills and abilities to potential employers.
  5. Networking: Attend industry events, join marketing associations, and connect with professionals in the field.


Is Marketing a Tough Job?

Marketing can be challenging due to its constantly changing landscape. It requires adaptability, creativity, and the ability to handle pressure. However, it can also be highly rewarding and enjoyable if you're passionate about it.


Can I Do Marketing Without a Degree?

Yes, you can have a successful marketing career without a degree. Many marketers have entered the field with diverse backgrounds and acquired skills through self-learning, online courses, and practical experience. Building a strong portfolio and certifications can help compensate for the lack of a formal degree.


Is Marketing a Good Career Path?

Marketing is a fantastic career path for those who are creative, enjoy problem-solving, and are passionate about understanding consumer behaviour (but of course, a marketer wrote this piece). It offers a wide range of opportunities and can lead to a satisfying and well-compensated career.


How Do I Break into Marketing with No Experience?

Breaking into marketing with no experience is possible by: 

Volunteering for nonprofit organisations or small businesses to gain practical experience.

Building your online presence through a personal blog or social media.
Offering to help friends and family with their marketing needs to build your portfolio.


What Is Marketing as a Job?

Marketing involves creating, promoting, and managing products or services to meet the needs of a target audience. Marketing professionals use various strategies, from advertising to market research, to drive sales and brand recognition.


What Kind of Career Is in Marketing?

Marketing offers a broad spectrum of career options, including:

  • Digital Marketing Specialist
  • Content Marketer
  • Social Media Manager
  • Market Research Analyst
  • Brand Manager
  • Advertising Account Executive


What Is the Average Salary of a Marketing Professional in the UK?

The salary of a marketing professional in the UK can vary based on experience, location, and industry. On average, a marketing coordinator or assistant can earn between £20,000 and £30,000 per year, while experienced marketing managers can make over £50,000 annually.


Embarking on a career in marketing is an exciting and dynamic journey. With the right combination of education, experience, and determination, you can carve out a fulfilling and lucrative path in the world of marketing. So, whether you're a recent graduate or a seasoned professional looking for a fresh start, marketing might just be the ideal field for you to explore. If you’re interested in learning more, contact us.